(Journal)

Shopify guides for store owners.

Plain answers for small online stores: what a store costs, why visitors leave, how to be found on Google, and how to launch without losing a month.

  1. Costs5 min read

    How much does a Shopify store really cost in 2026, line by line?

    The monthly plan is only the first line. Here is everything a small store pays in year one, and the two costs that catch owners off guard.

    Read the guide
  2. Checkout5 min read

    Why visitors leave your store without buying, and how to fix it

    Traffic without orders usually means the store is leaking. Here are the eight most common leaks, with a quick check and a fix for each.

    Read the guide
  3. SEO5 min read

    Shopify SEO checklist for a new store: what to do in week one

    What to do in your first week so Google can find a new Shopify store, in order, and what not to waste time on.

    Read the guide
  4. Conversion5 min read

    The anatomy of a product page that sells, from top to bottom

    A product page is a salesperson who gets one chance. Here is what belongs on it, in order, and how to check your own in an afternoon.

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  5. Launch5 min read

    How to launch a Shopify store in 10 days: a day-by-day plan

    Ten days, one job per day. A plan you can follow yourself or hand to whoever builds your store.

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  6. Shopify5 min read

    Your Shopify store is slow: what it costs and how to fix it

    Measure first, then fix in order of payoff: images, apps, theme, fonts, video. What you can do in the Shopify admin and what needs a developer.

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  7. Design5 min read

    Custom Shopify design or a ready theme: when is a theme enough?

    Many stores should start on a theme. Here is how to tell whether yours is one of them, and when custom design pays for itself.

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  8. Getting started5 min read

    Shopify, WooCommerce or Wix: which one for a small store?

    All three can take an order. The difference is what you have to look after yourself once the store is live, and how far each one lets you grow.

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  9. Sales5 min read

    How to increase average order value without discounting

    More from each order without making the product cheaper: what works, when it annoys people, and how to check the result in Shopify.

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  10. Planning5 min read

    What to prepare before someone builds your store: a checklist

    The brief that makes any store build faster and better, whoever builds it. Copy the checklist and fill it in.

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